Dawn Nicole Baldwin
Brand Strategist & Founder, AspireOne
Dealing with Information Overload: Is My Message Getting Heard?
The recent explosion in technology is enough to make anyone’s head spin. We’re supposed to develop a social media strategy, an outreach strategy, and an online strategy… not to mention print and programming. If we’re not careful, we’ll end up exhausting ourselves trying to manage it all. (And overwhelm our audience) If everything attempts to speak at the same volume at the same time, nothing is heard. In this session we’ll step back to look at how the pieces fit together to form a communication strategy as well as practical ways to:
- Understand and leverage the unique strengths of your ministry
- Identify and reach your audience with greater impact
- Sharpen the focus of your communications to rise above the noise
- Determine what gets communicated when, and where